Hockley Brew Co
Content | Events | Launch | Photography | Strategy | Social
During our transformational project developing Code 34, a café bar and underground cocktail lounge in the heart of Nottingham city centre, the project required a truly local beer offering to complement the sustainable and local strategy. With no local lager on offer in Nottingham at the time, a partnership was forged with the famous Shipstones Brewery to create Hockley Helles Lager.
We implemented a successful brand strategy for Hockley Helles that sparked rapid growth across the city within months, seeing the new beer taking listings from established multinational brands.
Our innovative social media campaigns saw huge impressions and engagement with the target consumer. An on-trade focused activation put pints in hands across Nottingham aiding a massive recovery for the hospitality sector following damaging Covid-19 lockdowns. This was further bolstered by a wide reaching PR launch campaign that gained national coverage across multiple media platforms.
We partnered on
- Brand Launch
- Social Media