Premier Developments

Branding | Strategy

Summary

Premier Developments came to us with a challenging brief. A new property developer merging with an established construction firm seeking to create two brands that would operate under one umbrella.

They required an identity that showed great synergy between the two brands but maintained individual appeal to their target segments.

We worked closely with the Managing Director to ensure the branding appealed correctly to the right customers, encompassing a feeling of trust, professionalism and quality. We produced a full brand toolkit for both Premier Developments and Premier Construction that enabled both brands to successfully establish foundations in a competitive market, providing a scalable future for the firm.

We partnered on

  • Competitor Research/Analysis
  • Brand Strategy
  • Brand Identity & Creative
  • Design
  • Guidelines

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